Ever since Shark vacuums combined forces with Ninja kitchen appliances, the world of home gizmos has never been the same. And now that Ninja has ventured out from the safety of blenders and air fryers and into the cutthroat cookware products industry, your pots, pans, and kitchen knives will never be the same, either. At least that’s the idea in this spot I helped write for Ninja Kitchenware.

I was tapped to help introduce the North American and European markets to Ninja’s NeverStick cookware and NeverDull knife sets, two innovative new product lines that will never stop you in the kitchen. We pushed the spot across broadcast, digital, and OOH channels to deliver the news to new and familiar customers alike.

Take a look at the spot below.